Email is a wonderful thing. It’s existence has completely changes how businesses work and run over the last 5 years. An office without a computer and with no email access just couldn’t compete in today’s market. Email is fast, email is efficient, and as this website has always said – email really is the future. However, now that this site is several years too old, the future is now and email has become so important in everyone’s day to day lives that it has become mundane, the revelation that this blog first came out with that “it’s the future” is just no longer much of a revelation at all.
So with email having secured its place as a necessity within modern life, where does traditional paper communication still hold strong?

Well perhaps one place is within the marketing industry. Printed material still has a lot going for it. People like to hold something tangible; it makes them trust the company that they are buying from – something which a website or an email does not inspire. Even putting trust aside for a moment, depending on what you are marketing you may still be more successful “off line” as it were. Take banner stands and exhibition graphics for example. If you are trying to sell printed material, of course you can bring people to your website, and of course you can do mail shots to people on your mailing lists. These are all good marketing activities. However, if you trying to offer something like banner stands, people are really going to want to be able to flick through a catalogue or a magazine. They are going to want to see examples of your skill as printers, and more than anything else they are going to want to see the product itself – the actual banner stand – before spending large amounts of money on it. Backing things up with emails, using the web to your best advantage can increase your potential customers exponentially, but making them into actual clients will require more than just a good online presence.

On the flip side of this take a different business model completely – let’s talk about insurance. If you were selling horse insurance for example, again you could use emails and good web presence in just as effective a way as if you were selling banner stands. You could use good email marketing software to send out multiple targeted mail shots out, and you could make sure that your site converted well. This is the same as above. Would you need paper though… in this case perhaps not. If you are selling horse insurance, that is all people want, insurance. It is not something they see, it is not something they have to handle. Customers are used to buying it over the phone and online directly, and do not need to have something in their hands before handing their money over to you. Yes, having actual physical mail outs to send to people may help, but you would have to look at the cost of doing this verses the profit you would make from the extra customers.

So, yes email does rule supreme, but in some cases it is still well worth remembering where the post office is.

This Friday me and my house mates are going to the London Impro Jam at the Miller near London bridge. It should be really good Gran theft Impro are playing who are one of the bigger Impro troupes in the whole of London.

The Impro Jam is cool, basically for the first half a hour a guest impro troupe comes in a performs some of their best stuff. Then in the second half they pick some member from the audience and they are put into scenes with the guest imrpo troupe all under the watchful eye of the directors. Ben was the star of the last show, he did this fantasic scene where he was a Gangster on the blind date. It was f*!*ing brilliant. The only thing that let it down was the room, which was a pub room with a dodgy looking back drop, hopefully the Miller will be far better.

We have been wroking mega hard here to catch up from the long weekend. So far all we have finished is the Omnilux and
botox for migraine sections.

The crash landing of a Boeing aircraft at Heathrow yesterday is the latest in a serious of plane related incidents around the world that has to call into question the safety of air travel, especially in the minds of those who are a little wary of the experience to begin with.  Despite the fact that the plane survived the landing, and only a few passengers were hurt, it’s probably still going to impact the flight industry as people begin to seriously consider whether it’s worth the gamble of something going wrong, or if they should just stay at home and protect the ozone layer instead. 

There needs to be a complete overhaul of the planes that fill our skies nowadays.  Many of them are older than anyone would probably like to admit, and no-one really knows what the lifespan of a plane really is.  The major airlines need to have a couple of replacement planes that they use and systematically ground each plane in turn, strip it down and check for wear and tear damage – starting with the oldest planes in their respective fleet.  Even if air travel isn’t as dangerous as the news reports are showing, there’s still no need for airlines to rest on the laurels of statistics, they need to be proactively ensuring that passenger safety is put above profit margins.

Finally we seem to be progressing with the site.Catherine has completely re-designed the acne prone skin pages

Government is noted for its talent in wasting taxpayers money.  But a recent report at the beginning of the year has shown that up to £2 billion has been wasted by IT projects since the turn of the millennium.  This shocking figure becomes more disgraceful when it is revealed that only a third of IT projects ultimately fulfil their roles, the rest are either rewritten or are shut down altogether.

What is more worrying is that the current administration plans to spend around £5 billion on the National ID card scheme.  With the recent scandals involved with losing a third of the countries tax details, the potential for rising costs and ultimately a disaster of massive proportions lurks ominously.  However, the government seems keen in spite of all the public opposition to carry forward with this scheme.  In many other countries, the shouts of ‘corruption’ would be heralded from the rooftops.  But in Britain, we merely shrug our shoulders and carry on. Finally we seem to be progressing with the site.Mick has finally redesigned the thread veins treatments part